OPTIMISTS - FRIENDS AND CLIENTS

As the regional distributor for Foresight Sports, PuttView, SWNGx, Drop Tee and Lani EV Golf Carts, GTAP needed integrated sales and marketing support across a growing brand portfolio. We lead brand, digital, demand creation and sales support across Australia and Southeast Asia - covering design and content.

SWNGx - an early-stage golf technology startup transforming golf learning through software, we lead brand strategy, market research and stakeholder engagement end-to-end - from investor pitch decks to B2B sales presentations for coaching, venue and retail segments. Our work has established category presence and secured early partnerships as the business scales. 

 Working across Australia and Southeast Asia, we lead brand, digital, demand creation and sales support for Foresight Sports - spanning B2B and B2C communications, design, content and sponsorship partnerships. From new product launches to regional messaging and campaign strategy, the focus is turning insight into measurable commercial impact across the business. 

Working with the team we articulated a long range vision and plan for the portfolio of brands under Sidelife's management. From owned to licensed, physical and digital channels, new and established brand maturity, focused on making business operations better. 

Investment in Carbon projects that truly make an impact, Carbon Growth partners needed a marketing strategy and communications plan that did more than position them next to their competitors. It set them above. Making the world healthier? We are in.

Understanding local needs has never been more important. Our work re-articulated what it means to be local in terms of the intent and actions of an organisation. From product to operations, all touchpoints were addressed and built into a new company strategy that paved the way for growth.